If you’re a “thought leader” (i.e. you have a podcast, newsletter, books, TEDx talks, etc) or you wish to become one, then this conversation is a must-listen.
Mike Liguori breaks down under-utilized tools in storytelling, which you can apply to your marketing and business development efforts, as well as the unique ways in which you talk about your work with other people.
Regarding monetization strategies, specifically for podcasts, we discuss various ways to create sustainably, and Mike shares some of his experiences earned working with clients like Super Bowl Winner Steve Weatherford, who pivoted his brand from fitness and motivational-speaking to entrepreneurs to a more faith-based community with Mike’s help (which was both more authentic for Steve and ultimately more profitable).
👇 Click below to watch our interview with Mike Liguori 👇
🚀 You can also listen to the audio only at the top of this article. 🚀
Mike Liguori is the Founder of Live Your Truth Media, a podcast agency that creates immersive storytelling for brands and entrepreneurs.
His team will help you come up with creative solutions to set you apart from your competition and develop a show that fosters deeper relationships with your audience.
His past and present clients include Super Bowl Champion and NFL's Fittest Man Steve Weatherford, serial entrepreneur and investor Kamal Ravikant, and NYT Bestselling author Lindsey Pollak.
He's also worked with Fortune 500 clients such as Salesforce and T-Mobile. In 2018, Mike's work as a podcast producer and writer was recognized by Apple as Best of 2018.
This interview is part of our new “Super-Connector Secrets” series where we introduce you to diverse entrepreneurs and subject matter experts.
Reach out and connect with these folks, and if you’d like to hear more of these conversations while also learning my top tips on relationship and community-building, order a copy of How To Build A World Class Network In Record Time.
Jared Kleinert is the founder of Meeting of the Minds (motm.co), as well as a TED speaker, 2x award-winning author, and USA Today's "Most Connected Millennial".
Meeting of the Minds curates "super-connectors" and subject matter experts as invite-only attendees to 3 day summits in places like Napa Valley, Bermuda, and elsewhere, as well as “deep dives” such as this Marketing and Biz Dev strategy & implementation workshop. Members of the MOTM network include CEOs of 7, 8, and 9-figure businesses, creators of globally-recognized brands and social movements, New York Times bestselling authors, founders of pre-IPO tech unicorns, c-suite execs from Fortune 500 companies, and others.
Jared's career began at 15 years old when he started his first company, and took off at 16 while working as the first intern, and then one of the first 10 employees, for an enterprise SaaS company called 15Five, which today has raised over $40M and has almost 2000 forward-thinking companies as monthly recurring clients.
Later, Jared would become a delegate to President Obama's 2013 Global Entrepreneurship Summit in Malaysia, write multiple books including the "#1 Entrepreneurship Book of 2015", and speak at TED@IBM the day before he turned 20.
As a highly-sought after keynote speaker and consultant, Jared’s clients range from organizations like Facebook, Samsung, Bacardi, Estee Lauder, IBM, Cornell, Berkeley, AdAge, and the National Speakers Association. His insights on entrepreneurship, networking, marketing, and business development have been featured in Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business and more.
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