How To Generate More Predictable Revenue and Increase Profitability
(Especially If You're Running A Bootstrapped or "Thought Leadership" Business)
***Announcement: Want to generate more predictable revenue and scale your business?
Join us June 12-13 for our next Marketing & Biz Dev “Deep Dive” and learn proven strategies for getting more Ideal Clients for your business while also meeting other great entrepreneurs.
We still have Early Bird tickets available until Sunday, so reply to let me know you’re interested or apply directly at: motm.co/june.
Below, you’ll find three separate videos I recorded during one of our Marketing and Biz Dev “Deep Dives” last year, where I teach my 3-step methodology for generating more predictable revenue and increasing profitability, especially if you’re a bootstrapped business owner.
This includes almost 2 hrs of practical insights and step-by-step instruction that was behind a paywall on this newsletter (available to premium subscribers only) until now.
I developed this process after working as one of the first 10 employees at a venture-backed startup in Silicon Valley which has now scaled to 3000+ clients, 250+ employees, and a $100M+ estimated valuation.
I then shared this framework exclusively with consulting clients from 2013-2017, including #1 NYT bestselling authors, 7-figure small business owners, record-setting crowdfunding campaigns, keynote speakers regularly charging $20K per speech, and even global marketing teams for well-known Fortune 1000 brands before ever talking about these ideas more publicly.
And so, for your benefit, I ask that you save this write-up and schedule some time on your calendar to watch these trainings in full.
If you DO decide to invest your energy in doing so and email me at firstname.lastname@example.org to let me know what you learned from the trainings, I’ll send you the accompanying templates as a reward / “next step”.
Step #1 - Identify your Ideal Client Profile (ICP) by doing a “Data Deep Dive” of all paying clients (current and historic), then interviewing your top-paying clients using a thoughtful customer development interview template.
This process mixes IQ and EQ to give you the insights you need to more effectively target customers who will pay you what you’re worth, share your work with others, and champion your business as you scale to new heights.
Step #2 - Design and execute “quick and cheap” marketing experiments to test your assumptions about how to find more of your Ideal Clients in the marketplace.
In the training, we review 21 different marketing and business development channels you can explore for generating more predictable revenue and increasing profitability.
Step #3 - Develop Standard Operating Procedures, Decision-Making Guidelines, Strategic Objectives, and other systems that allow you to scale best practices.
Learn the “work the system” methodology for developing standard operating procedures, decision-making guidelines, and strategic objectives that will allow you to effectively outsource repeatable tasks and scale your biz ops.
Again, my promise to you is if you actually take the time to watch the 2 hours of content above (which are recordings taken straight from our Deep Dive this past weekend), I’ll send you the accompanying templates.
Previous clients of mine have invested $5,000+ to spend a day with me and review their marketing and business development strategy.
Our Deep Divers last year invested upwards of $500 to attend, get these trainings, implement what they learned alongside fellow entrepreneurs, and benefit from curated networking.
And so, schedule some time now to review these and let me know what you learn!
(Also, don’t forget to check out our June 12-13 “Marketing and Biz Dev” Deep Dive and claim an Early Bird ticket in the next couple days if you qualify.)
Jared Kleinert is the founder of Meeting of the Minds (motm.co), as well as a TED speaker, 2x award-winning author, and USA Today's "Most Connected Millennial".
Meeting of the Minds curates "super-connectors" and subject matter experts as invite-only attendees to 3 day summits in places like Napa Valley, Bermuda, and elsewhere, as well as “deep dives” such as this Marketing and Biz Dev strategy & implementation workshop. Members of the MOTM network include CEOs of 7, 8, and 9-figure businesses, creators of globally-recognized brands and social movements, New York Times bestselling authors, founders of pre-IPO tech unicorns, c-suite execs from Fortune 500 companies, and others.
Jared's career began at 15 years old when he started his first company, and took off at 16 while working as the first intern, and then one of the first 10 employees, for an enterprise SaaS company called 15Five, which today has raised over $40M and has almost 2000 forward-thinking companies as monthly recurring clients.
Later, Jared would become a delegate to President Obama's 2013 Global Entrepreneurship Summit in Malaysia, write multiple books including the "#1 Entrepreneurship Book of 2015", and speak at TED@IBM the day before he turned 20.
As a highly-sought after keynote speaker and consultant, Jared’s clients range from organizations like Facebook, Samsung, Bacardi, Estee Lauder, IBM, Cornell, Berkeley, AdAge, and the National Speakers Association. His insights on entrepreneurship, networking, marketing, and business development have been featured in Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business and more.
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