You Do NOT Have To Be On Clubhouse, TikTok, etc to Be Successful
Double down on what's worked for you before until ROI has been exhausted.
Men are from Mars, and women are from Venus.
My wife likes Clubhouse, while I’m reluctant to try it.
Who is right, and who is wrong?
All jokes aside…
What works for someone else doesn’t have to be the way you learn, grow your business, or manage your attention.
For my wife (who is a feature film producer and also the co-owner of various legacy horror and sci-fi magazine brands), Clubhouse gives her potential new business relationships, information from diverse sources outside of her industry, and a better sense of what’s happening in tech, entertainment, media, and more.
For me, I’m refining my NOT TO DO list for 2021. I also prefer listening to podcasts, YouTube videos, and audiobooks on 1.25x - 2x speed when I do tune in. That being said, I’m focused more than ever on “Main Thing” work and avoiding distractions.
Because of these reasons and others (like “influencers” using fake verified check marks in their profile photos and the showboating that comes with panel-speak from presenters AND attendees during Q&A), I’m holding off on Clubhouse for now.
👇 It’s not just me - here’s some salty tweets from my friends Craig and Alex. 👇
Want a laugh? Click Alex’s tweet above and watch the 30 second video which parodies Q&A sessions on Clubhouse.
With the time I’m NOT allocating to being on Clubhouse, I’m doubling down on what’s worked for Meeting of the Minds in the past.
When it comes to finding more of our Ideal Clients, we’ve found that:
generating referrals and word-of-mouth;
creating content (i.e. this newsletter, books, and interviews with friends);
and hosting Unique Shared Experiences (like dinner parties, not-your-average Zoom happy hours, or charitable giving campaigns)
…are the three main ways we bring new Minds into our network (so far!).
And so, we’ve created SOPs to ask for more referrals before, during, and after our monthly Deep Dives so that paying clients can introduce us to other like-minded entrepreneurs.
We’ve also started a “Partner Program” to provide commissions and other value-add perks to a small handful of influential people in my network who consistently introduce us to great leads.
If you’re interested in learning about our Partner Program, reply and let me know!
When it comes to content, we’re now writing 3x/week for this newsletter, and are bringing back our weekly interview series with diverse entrepreneurs and subject matter experts in our network.
Perhaps I’ll write 4x or 5x per week by the time we close 2021, but I’m also about to publish my third book How To Build A World-Class Network In Record Time.
For me, books have been great launch pads for new press features, interview opportunities, and client conversations.
I don’t always know what doors will open from these books, but inevitably I land paid speaking engagements, hundreds of thousands of dollars in new client work and/or business ideas, and more in ROI when I publish a book.
Therefore, I plan to write a new book every 2-3 years on average.
Finally, when it’s safe to do so (hopefully Q3 2021), I’ll be flying into major cities to reconnect with friends and host various gatherings including dinner parties, volunteer outings, etc.
When the time comes, I’ll share my tips with you on how to host epic dinner parties, as I’ve hosted hundreds over the years and have earned friends, clients, partners, book contributors, and more from these experiences.
Those are simply marketing examples.
But, the same “doubling down” rule applies to your investments, operations (i.e. if you found amazing employees or freelancers using a certain hiring platform, then invest more time in optimizing your search efforts), health and wellness (i.e. if stretching, foam rolling, and going to a chiropractor lessens my back pain, then I should double down on these activities in 2021), etc.
In short, you don’t need to follow the crowd to be successful.
You don’t need to be on Clubhouse, TikTok, or YouTube because someone is telling you that it’s the greatest opportunity to grow your business in the last 10 years.
(No joke, I read this about Clubhouse in an invite-only entrepreneurs Facebook Group as I wrote this newsletter. He also calls himself a “wealth mentor” and is an “international bestselling author” despite his book having only 8 reviews on Amazon. My eyes hurt from rolling so far back into my skull…)
You don’t need to do anything NEW to grow your business.
In fact, after spending the last 9 months pivoting, innovating, and eventually stabilizing our business during this pandemic, I’m excited to double down and optimize the marketing channels we’ve already found success in previously.
There’s a time and place to try new things, but if you have limited time and resources as a small business owner, maximize the ROI from your first few marketing channels, and then put systems in place so your efforts scale, before experimenting with new opportunities.
Anyways, that’s my two cents. Would love to hear what you think.
Reply and let me know!
P.S. - if you read this, and still want to try out Clubhouse, I have 5 invites to share.
Reply and let me know why you’re deciding to experiment with the platform and I’ll happily get you in. First come, first serve. 😎
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Jared Kleinert is the founder of Meeting of the Minds (motm.co), as well as a TED speaker, 2x award-winning author, and USA Today's "Most Connected Millennial".
Meeting of the Minds curates "super-connectors" and subject matter experts as invite-only attendees to 3 day summits in places like Napa Valley, Bermuda, and elsewhere, as well as “deep dives” such as this Marketing and Biz Dev strategy & implementation workshop. Members of the MOTM network include CEOs of 7, 8, and 9-figure businesses, creators of globally-recognized brands and social movements, New York Times bestselling authors, founders of pre-IPO tech unicorns, c-suite execs from Fortune 500 companies, and others.
Jared's career began at 15 years old when he started his first company, and took off at 16 while working as the first intern, and then one of the first 10 employees, for an enterprise SaaS company called 15Five, which today has raised over $40M and has almost 2000 forward-thinking companies as monthly recurring clients.
Later, Jared would become a delegate to President Obama's 2013 Global Entrepreneurship Summit in Malaysia, write multiple books including the "#1 Entrepreneurship Book of 2015", and speak at TED@IBM the day before he turned 20.
As a highly-sought after keynote speaker and consultant, Jared’s clients range from organizations like Facebook, Samsung, Bacardi, Estee Lauder, IBM, Cornell, Berkeley, AdAge, and the National Speakers Association. His insights on entrepreneurship, networking, marketing, and business development have been featured in Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business and more.
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